Design Strategy


Let's define together the RIGHT DESIGN STRATEGY, the most appropriate for your business.


We identify what is the DESIRED INNOVATION by the User and the Market.


We translate the DESIRED SOLUTION into the real world, facilitating TIME TO MARKET and the RIGHT PROFITABILITY.

Brand Product Identity

We study a brand identity based on product design.

We create formal features for the family feeling.

We help you build leadership based on your company's identity design.

The brand identity obtained with the product design is stronger than the graphic identity.

Product Design

Product features and internal layout studies.

Ergonomics and usability.

User experience.

Industrial design research.

Innovative formal concepts and gestalt psychology.

Parametric 3D modeling.

Visualization and 3d renderings.

Consulting for technology choices.

interesting right? contact us,  

we will work with you to create and transform your strategies into successful products


Industrial Design, Innovation, Engineering|Micieli Design Milano Italy


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