Are you planning a new product?

WHICH STRATEGY HAVE YOU CHOSEN?

A whole new product?

Dynamize an existing range?

Create a product for a new market?

HOW DO YOU DO A VALUE BRIEFING?

Are you sure you know all the needs and opportunities?

Are you sure to give all the right inputs to the Designers?

WHAT DOES YOUR CUSTOMER DESIRE?

How do you make sure your product is truly desirable?

Are you sure you know what your product needs to do to make your customer's life easier?

HOW TO TRANSLATE INTO PRODUCT?

We will accompany you in a creative and technological path to translate into concrete solutions all the emergent needs.

To find the right answers together with you and your team, we propose the:

VALUE BOOSTING DESIGN®

our structured path

for User-Centered Innovation

which is made of

3 PHASES:

VALUE BRIEF

Design is a transversal approach. Together we will understand the needs of use, production and distribution and elaborate a valuable briefing

USER-CENTERED

SOLUTIONS

Design is the result of the interaction between the USER and the OBJECT. We create the right strategy to differentiate ourselves and emerge from the crowd

INDUSTRIAL DESIGN

MANAGEMENT

Our experience allows us to act confidently in translating the processed inputs into new products. Desired innovation to be successful

Needs emerged:

"improvements of usability for the user, optimizing the visibility of functions ... "

Our solution for the user:

Ergonomic solutions, clean shapes and integration of functional elements,
for an instrument that communicates its reliability.

R-EVOsmart

Some of our customers

interesting right? contact us,  

we will work with you to create and transform your strategies into successful products

 

Industrial Design, Innovation, Engineering|Micieli Design Milano Italy

 

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